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Microsoft
TV Platform Adaptation Kit to Feature Microsoft Windows Media
Technologies
Next-Generation Television Software Platform Will
Enable "On Demand" Audio And Video Playback REDMOND, Wash. - July 1, 1999 -Microsoft
Corp. today announced that Windows Media™ Technologies will be an
integral part of the Microsoft® TV Platform Adaptation Kit
(TVPAK) - Microsoft's client/server television software - enabling an
enhanced listening and viewing experience for consumers using
televisions or set-top boxes based on future TVPAK technology. By
delivering Windows Media Technologies as a native feature of TVPAK,
Microsoft is able to offer CD-quality audio and near-DVD-quality video
efficiently and cost-effectively to licensees of Microsoft TV client
software being used with interactive television devices. Based on the
Windows® CE operating system, Internet Explorer browser
technology and WebTV® technology, TVPAK will be available
to OEMs in 1999.
"Windows Media Technologies provides a
comprehensive approach to streaming media," said Phil Goldman,
general manager, Microsoft WebTV Platform Division. "Windows
Media Technologies will complement and enhance broadcast video by
providing consumers with access to high-quality streaming audio and
video at the click of a remote control. We expect many content
developers to take advantage of this technology when they create
interactive shows and advertising."
Microsoft TVPAK is a software platform that
harnesses Internet technology for the benefit of TV viewers. For
example, users of Windows Media Player will be able to enjoy
CD-quality streaming audio, to play music videos and film clips, and
to view high-quality television programs and movies as enabled by the
network operator. The availability of Windows Media Technologies for
television devices will enable network operators such as cable or
satellite companies to work with content producers and advertisers to
give consumers the high quality they expect from television and more
control over what they view.
Microsoft expects availability of high-quality
interactive and streaming content to drive demand for broadband
versions of set-top appliances with the TVPAK as they come to market,
scheduled for the first half of 2000.
"Just as TVPAK represents the next huge step
forward in interactive television technology, Windows Media
Technologies delivers the quantum leap consumers and content providers
demand in audio and video quality," said Will Poole, senior
director of marketing, Streaming Media Division at Microsoft.
"The integration of Windows Media Technologies with the TVPAK
television platform brings the wide choice of top-notch multimedia
content to future consumer devices."
About Microsoft TVPAK
Microsoft TVPAK consists of Microsoft client/server
software for the television industry. The client software, Microsoft
TV, operates a range of TV-centric appliances from Internet terminals
and advanced set-top boxes to integrated televisions. The server
software, Microsoft TV Server, will be used by network operators to
deploy and manage a rich, scalable, enhanced TV service.
More than 30 industry-leading companies are already
actively working with the TVPAK software to create new devices,
services and content to enhance the entertainment value and usefulness
of television for consumers. In addition, more than 50 hardware
manufacturers have received Microsoft TV code to evaluate and begin
development of compatible receivers. More information on Microsoft's
television software is available at http://www.microsoft.com/presspass/press/1999/jun99/tvpakpr.htm
and http://www.microsoft.com/dtv/. |
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