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Family
Travel Section Debuts on MSN Expedia
"Ultimate Family Vacation" Contest
Launches With Extensive Prize Lineup REDMOND, Wash. - July 7, 1999 -Millions
of parents now have the tools to make their family travel planning
easier as MSN™ Expedia® travel service (http://expedia.com/)
today unveiled its new Family Travel section. The new section contains
news, expert advice, special vacation packages, and links to resources
specifically designed to make planning family trips more convenient
and enjoyable.
Following on the success of its recently introduced
Business Travel section, the Expedia Family Travel section responds to
the needs of one of the fastest-growing travel audiences. Tips on
keeping children (and parents) happy, "kid-friendly"
destinations and attractions, great deals and valuable information for
in-depth planning will be central resources in the new section.
"There's tremendous demand in our industry for
targeted family travel resources," said Erik Blachford, director
of marketing, MSN Expedia. "The Travel Industry Association of
America estimates that family vacations make up 70 percent of all
leisure travel. This new section is designed to provide useful and
actionable information and offers for the large number of families
using the Internet for travel."
Family Travel Section Contents
The Family Travel section includes timely
information and tools, including the following:
These features build on several
"family-oriented" aspects MSN Expedia already offers,
including display of special fares for kids 2-11; the ability to book
a flight with or without a seat for an infant; hotel listings for
child care, babysitting, cribs and rollaway beds; and the ability to
get an infant or toddler seat with a rental car.
For more information on family travel and other
great travel experiences found on Expedia, travelers can also tune in
to the recently launched Expedia Radio program, heard on leading
stations in Los Angeles, Chicago, Boston, Philadelphia and Seattle.
Ultimate Family Vacation Contest
To celebrate this new section, MSN Expedia is
sponsoring the "Ultimate Family Vacation" contest, in which
kids 7-13 can submit brief essays on their ultimate family travel idea
to Expedia (http://expedia.com/daily/family/).
The first 500 entrants will receive a Fuji disposable camera. Weekly
winners will each win Fuji digital cameras, a backpack courtesy of
eBags, Home Publishing Suite software from Microsoft Corp., and have
their essay published on the Web site - as well as being given a
chance to compete for the grand prize, an Adventure Family Vacation.
The contest runs from July 7, 1999, through Sept. 1, 1999; full
details and official rules can be found at http://expedia.com/.
About MSN Expedia Travel
MSN Expedia (http://expedia.com/)
is the leading place to go on the Web to find the right trip at the
right price. People can book air, car and hotel reservations as well
as find vacations, cruises, and other travel options. Along with
booking travel, MSN Expedia helps people plan their trips with
in-depth destination information, travel news and mapping services.
MSN Expedia leads the online travel industry in
sales and customer traffic, with weekly travel sales currently
exceeding $16 million and customer traffic exceeding 3.9 million
people (Media Metrix, May 1999). MSN Expedia has also been recognized
as the top online travel site by such prestigious publications as PC
Magazine, PC World, PC Computing, Macworld, Computerworld, and Brill's
Content.
A credit card guarantee is offered on MSN Expedia
(U.S. and Canadian versions only) to protect credit cards used on the
Internet from fraud. With this service, after customers use their
credit cards for an initial purchase on MSN Expedia, the cards
are protected from fraud liability - up to $50 (U.S.) - on any
purchases made in the subsequent 12 months on or off the Internet.
Since the program's introduction in June 1998, Microsoft is proud to
state that, because of the top-level site security, the service
remains unused.
MSN Expedia also offers exceptional customer
service, with more than 250 travel representatives and agents
available via toll-free number and e-mail to answer questions and
provide assistance to travelers 24 hours a day, seven days a week
while they are en route. |
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