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Microsoft
and Preview Systems Announce First Windows Media-Based Digital Audio
and Video Distribution Solution for Retail Commerce
Microsoft
Windows Media Digital Rights Management Technology to Be Integrated
Into Preview's ZipLock Digital Distribution of Music System SAN JOSE, Calif. - Dec. 7, 1999 - Today at Streaming Media
West '99, Microsoft Corp. and Preview Systems Inc. announced the first
Windows Media™-based solution for distributing, licensing and
selling digital music and video, using the ZipLock®
technology of Preview Systems. This combination provides a
comprehensive solution for retail media and media distribution
companies that want to securely distribute digital music and video
using the Microsoft® Windows Media format. Microsoft and
Preview Systems have also agreed to cooperate in other digital content
industries including electronic books, documents and images.
A leading provider in e-commerce network solutions for distributing
and licensing digital goods, Preview Systems will support the
Microsoft Windows Media digital rights management (DRM) as one of the
key DRM technologies and will integrate it into the ZipLock system.
This solution will be one of the first comprehensive solutions built
around DRM technology and is expected to be commercially available in
the second quarter of 2000.
The growing base of over 50 million users of Windows Media Players
presents excellent commercial opportunities for the secure download
and purchase of digital entertainment content. Many music labels,
artists, film studios and retailers are looking to benefit from the
advantages of digital distribution. The combination of the Preview
Ziplock system with Windows Media DRM technology will allow secure
digital distribution to be as easy as buying any product on the
Internet today, such as books, CDs or other consumer products. With
this solution, Internet distributors and "e-tailers" will be
able to add digital distribution of audio and video content seamlessly
into their existing e-commerce infrastructure and offer consumers a
familiar shopping experience. Microsoft and Preview Systems will also
cooperate in developing solutions for the emerging market of digital
music and video distribution.
"Everyone from major record labels to independent filmmakers
realizes that the Internet is forever changing distribution,"
said Vincent Pluvinage, Preview Systems president and CEO. "It
dramatically reduces barriers to entry for content producers, and it's
giving consumers faster access to niche and mainstream entertainment.
Our collaboration with Microsoft ultimately benefits artists and
consumers, record labels and film studios, and their channel and
service provider partners."
"Preview Systems' digital goods network and e-commerce
solution is a great example of how our Windows Media platform enables
companies to create a secure distribution infrastructure," said
Will Poole, general manager of marketing and business development,
Streaming Media Division, Microsoft Corp. "Building this
infrastructure is critical for creating viable digital media business
models for the entertainment industry."
"Digital distribution offers tremendous benefits to consumers.
This collaboration will help us deliver more high-quality music and an
excellent shopping experience to our customers," said Ted Hooban,
director of Digital Products for CDNOW.
"Preview's e-commerce network solution for digital goods
provides a robust, secure, and scalable platform for us to enable
retailers to easily offer digital distribution to their existing
e-commerce environments," said Charles Jennings, CEO of
Supertracks, a provider of digital distribution services for the music
industry. "Its integration with Windows Media Technologies will
provide our label, studio and merchant customers with a terrific new
option for participating in the growing digital distribution
marketplace."
"The combination of Microsoft's Windows Media Technologies and
Preview's digital goods infrastructure makes e-commerce easier for
consumers and retailers," said Jay Alan Samit, EMI Recorded
Music's senior vice president of New Media. "This is a major step
forward in providing complete solutions for digital
distribution." |
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