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Microsoft
and Texas Instruments Announce Native Windows Media Support On TI
Programmable DSPs
TI to License Windows Media Format and Digital Rights Management
Technology To Portable Device OEMs at No Additional Cost REDMOND, Wash., and DALLAS - Dec. 7, 1999 - Microsoft Corp.
and Texas Instruments Inc. (TI) today announced that both companies
will collaborate on pairing TI's world-leading programmable digital
signal processors (DSPs) with Microsoft® Windows Media™
Format and digital rights management (DRM) technology. Texas
Instruments will also provide free licensing of the Windows Media
Format and DRM to its original equipment manufacturers (OEMs) at no
additional cost. Windows Media gives consumers the ability to create
and store up to twice as much CD-quality music as other formats on
portable audio players.
TI, the world leader in DSPs and analog semiconductors, will
deliver a new DSP chip design using the programmable, low-power
TMS320C5000 platform, which is software-upgradable to enable support
for future product features and multiple audio formats. Today's
announcement will help enable manufacturers of portable music devices
to speed the delivery to market of new, high-quality devices that
support Windows Media. Chip-level support for Windows Media and the
revolutionary Windows Media Device Manager will make it easier for
OEMs to overcome licensing barriers and complex technical porting
efforts. TI's programmable DSPs with Windows Media support will be
available for evaluation in early January 2000.
"RCA applauds this agreement between TI and Microsoft, which
will open up a whole spectrum of new music and audio to be played on
portable players," said Jeff Scott, business manager for RCA's
Advanced Audio Division, which makes the RCA LYRA. "The LYRA is
the only next-generation product available on store shelves for the
Christmas season that plays multiple audio formats, is format-upgradable
and is powered by TI's C5000 platform."
"By supporting Microsoft's fast-growing Windows Media
Technologies, TI extends its position as the leading provider of the
next generation of portable multiformat Internet audio solutions with
such customers as RCA and Sanyo," said John Van Scoter, vice
president and general manager of Internet audio business at Texas
Instruments. "TI is the only supplier shipping volume production
of a low-power, multiformat upgradable solution today."
"Texas Instruments' native support for Windows Media and
digital rights management is a significant endorsement for Windows
Media in the audio chip market," said Will Poole, general manager
of the Streaming Media Division at Microsoft. "This is another
important step in providing OEMs with integrated, cost-effective tools
to give consumers the highest-quality secure Internet audio in the
smallest file size."
The Microsoft and TI solution follows Secure Digital Music
Initiative (SDMI) guidelines, which seek to protect the rights of
content owners by building security measures such as watermarking,
encryption and decryption into compact discs, electronic music
distribution (EMD), personal computer hosts and portable players. TI
and Microsoft are each founding members of SDMI and helped define the
interindustry guidelines that offer secure download measures.
Microsoft and TI are committed to accelerating the delivery of SDMI-capable
devices and applications to market.
About Texas Instruments
The worldwide leader and pioneer in digital signal processing
solutions since 1982, Texas Instruments provides innovative DSP and
mixed-signal/analog technologies to more than 30,000 customers in the
computer, wireless communications, networking, Internet, consumer,
digital motor control and mass storage markets worldwide. To help
customers get to market faster, TI offers easy-to-use development
tools and extensive software and hardware support, further
complemented by close to 300 third-party DSP solutions providers.
Texas Instruments is a global semiconductor company and the world's
leading designer and supplier of digital signal processing and analog
technologies, the engines driving the digitalization of electronics.
Headquartered in Dallas, the company's business also includes
materials and controls, educational and productivity solutions, and
digital imaging. The company has manufacturing or sales operations in
more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under
the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/sc/internetaudio/. |
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